Expert online marketer Andy Beal was not only kind enough to sit down with me for an interview, but was also kind enough to mention Road Trip 2.0 on his much-acclaimed website, Marketing Pilgrim. For those of you who may have ended up here from the Marketing Pilgrim post, welcome!
You’re driving around Boston on Lifecation. You’re looking for the best Irish pub in town, and have no idea where to start or who to ask. You prefer a bit of a dive bar with sports playing on multiple TVs and a late 20s/early 30s crowd. You are looking for a hotel in a specific price range, and would like for it to be near the bar…you don’t know how late of a night it’s going to be, since the Red Sox are in the World Series, after all.
As you drive into the city, your GPS/Cell/WiMAX Phone displays a comparative list of bars and hotels within 5 miles of each other. Each bar/hotel combination also displays the level of matching criteria based on your previously-input requirements. A dive bar with sports on multiple TVs, but with a college crowd, might display as matching 67%. It may be paired with a hotel two miles away that meets your price range, amenities, and availability at 90%.
A couple of blocks later, you happen upon a bar and hotel combination that are both 90%+ matching your criteria and within a mile of each other. You set it to book your room, park at the hotel, check in, and head straight to the pub just in time for the opening pitch.
Andy mentioned the fact that so many people are trying to define Web 3.0 as Web 2.0 becomes more settled into our marketing psyches.
In my opinion, Web 3.0 is in the works and it’s a combination of three key things that are happening:
- GPS/Geographic Location
- Open Wireless Networks
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